TOM WALSH

Powering Growth Through Data‑Driven Digital Strategies

How I WorkWhat I've Done

How I Help Businesses

Tom Walsh headshot

Hi, I'm Tom Walsh

I'm an experienced e-commerce and digital marketing leader with a proven track record of driving growth for B2B and DTC brands through data-driven strategies and customer-centric solutions.

At a Glance
  • 10+ Years Digital & E-com Experience
  • Led Digital Transformations for $100MM+ Businesses
  • Data-Driven B2B & DTC Growth
  • SEO & Content Strategy Expert
  • DXP & CMS Platform Specialist

The Friction in Digital Experience

I am typically engaged when a manufacturer's website no longer meets customer purchasing needs. Buyers expect accurate, self-service access to products, pricing, availability, and reordering, but disconnected systems and outdated processes limit the digital experience. Pricing, inventory, and order data are often spread across multiple tools, causing discrepancies between what the site displays and what operations can deliver. Incomplete or inconsistent product data makes it difficult for customers to find, compare, and trust information. This friction increases manual work for internal teams and creates a digital channel that demands effort without consistently driving growth.

A Fact-Based Approach

I begin with a comprehensive assessment of the business, examining customer behavior, data flows, and the technology stack to ensure decisions are based on facts. I work closely with customers and frontline teams to identify friction points, then turn these insights into a practical plan tailored to the company's systems, constraints, and capacity. This approach produces a roadmap that teams can implement, not just approve.

Streamlined Operations & Growth

When I bring these plans to life, operations become streamlined rather than complex. Core data is organized, reliable, and accessible to the systems and teams that rely on it, reducing manual work and exceptions. Customers can research, configure, price, and reorder with confidence, building trust in the channel and easing the load on sales and support. Over time, this clarity and customer autonomy drive measurable revenue growth, making the digital experience a consistent source of new and repeat business.

Strategic Domains

B2B Digital Commerce and Marketplace Strategy

I lead the design and evolution of B2B commerce platforms that support real buying behavior, not just catalog browsing. At Solve Industrial Motion Group, I owned the strategy and rollout of a new B2B marketplace, aligning executive priorities, IT constraints, and revenue goals into a phased roadmap. The result was a scalable platform that supported multiple brands, enabled self-service purchasing, and became a meaningful driver of marketplace revenue.

Product Data, PIM, and Platform Integration

I specialize in strengthening the data foundations that enable digital growth. I have led PIM implementations that consolidated tens of thousands of SKUs, defined data schemas, and established governance supporting SEO, marketplace readiness, and operational accuracy. By treating product data as a shared enterprise asset instead of a marketing artifact, I helped teams reduce friction across commerce, content, and downstream systems.

Translating Strategy into Executable Roadmaps

I am often trusted to translate high-level business goals into actionable plans. This includes setting product roadmaps, defining prioritization frameworks, and sequencing work across marketing, technology, and operations. In post-acquisition environments, I have aligned multiple brands around shared platforms, standards, and operating models while respecting brand-level needs and capacity.

Growth Through Customer Centric Optimization

I drive growth by aligning content, merchandising, and platform decisions with how customers search, evaluate, and buy. In manufacturing, retail, and SaaS roles, I have built SEO and performance programs that increased organic traffic by forty to fifty percent and improved conversion without paid media. I focus on measurable outcomes, repeatable processes, and sustainable gains rather than short-term tactics.

Let's Talk

Whether you have a specific project in mind or just want to connect.

Looking for a digital marketing leader?

If you need a full-time expert to align strategy, systems, and execution, connect with me on LinkedIn to discuss how I can help drive results.

Connect on LinkedIn

Prefer flexible support over a
full-time hire?

I offer expert digital marketing and e-commerce expertise on a project or advisory basis. Learn more about how my agency, PTG, can accelerate growth.

Visit PTGworks.com